Claire has over two decades of expertise. Starting out as an independent music publicist, she moved to marketing agencies to direct culture-first campaigns, before working in-house at Red Bull UK. Claire held both Head of Communications and Head of Culture Marketing positions whilst there.

Her CV includes delivering large-scale culture initiatives, leading cross-functional business priorities, developing high-performing teams, coordinating organisational change, handling crisis management, defining brand communications, creating content, managing talent, and more.